Something I had always struggled with at Studio S, was our visual identity/branding for ourselves...until now!
Here is the story of how we found our identity, and how you can find yours too. A journey in life, learning and growth.
Its well known that as a professional in your field, it is easy to use your skills to help others, but often we find it hard to use our skills to help ourselves, such as: teachers who find it hard to be taught and accountants who aren't always great with their own money, etc. But you are so good at using your services and skills to help others! It doesn't make sense...
Throughout my design career I have had a few different logos - this is because as life goes on, we learn new things about ourselves, what we like, how to create and our skills grow - so along with the cycle of life, there is a cycle to creativity too. I started with Amanda S Design, using a blooming lotus flower as the 's' to symbolise growth and life in a holistic way AND used my new initials after getting married. It wasn't super clear though that it was Amanda S Design.
I used Amanda S Design for a little while but really wanted John to be a part of the business too, so we came up with Studio S (the S is for Sears). It started with a whiz and a bang and we were up and running! Time was not on our side as we had to come up with a name, a business plan and a logo quickly to in include it in the first Street Art book publication in 2014. (We only had a week or so to design and create it!). It was rough and raw and resembled that in hindsight.
It was crisp, clean and symbolic of an over-arching umbrella business that could do many things within it and also of the mountain ranges surrounding Nelson. It worked for a couple of years, but it still didn't feel right. As Studio S became my baby while John worked full time at his own job it didn't really represent me and my style - which is what our clients were paying for. So more thinking had to be done and a little bit of restructuring.
So in April 2016 with many hours of research, careful planning and thinking
and using our design approach on our own business - the initial design of the current logo was born.
We were clearly on the right track with design - as not long after that a few nationally
recognised and quite large businesses also rebranded themselves using similar styles.
While logos can have similarities - the process and development for each one is unique to the business.
The scribble circle around the S represents our dynamic and holistic approach toward design, always coming full circle, while exploring various tangents utilizing our broad range of skills - it also reflects our energy through the visual representation of movement.
To expand our brand elements we included 'scribble' icons of a heart, star and flower and recently added a scribbly oval to the mix - and to keep it true to who I am as a person, energetic and bubbly, we chose bright colours blue, gold, pink, green and orange. We used the scribble circle to create repeating circle patterns in various colours for backgrounds.
A year on and my design tastes and knowledge has grown and changed exponentially and with minimalism becoming a big feature in my life, the brand still needed refinement - and just like I decluttered my home, wardrobe, smartphone, computer and studio - I stripped Studio S back to the basics and refined it to match my bright, bubbly energy with my contrasting minimalism. Finally the visual design elements of the brand were done - the why behind Studio S never changed, but I did as a person - I started to love myself more, learn who I was and what made me happy and with this realisation and acceptance I finally had clarity for my business and I wanted it to reflect that. Energetic, bubbly, fun and quirky with a passionate and intuitive instinct to help others find their clarity and to succeed in doing what they love too.
If you are finding it hard to truly realise your business, here are some tips:
Your business grows as you grow, make sure your visual identity (brand) does too.
Thanks for taking the time to read this, get in touch if you need a hand and above everything else, have fun!